“We have already got advertising support for the Iraq programmes, which will follow the same format that has made our Arabic channel in the UAE - 107.8 FM - so successful,” said Mohammad Murad, managing director of Channel 4 Radio Network.
The Iraqi venture also heralds the company’s move to expand its interests into markets other than the UAE, where it operates three stations. The Arabic station has emerged the market leader in its category, according to recent research conducted on behalf of Channel 4 Radio Network.
Source: Channel 4 Radio Network
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